Clive Owen stars in $20m Three Olives Vodka adverts

29th January, 2013 by Becky Paskin

Proximo Spirits has launched a new US$20m advertising campaign in the US for Three Olives Vodka, featuring award-winning British actor Clive Owen.

Clive Owen Three Olives Vodka

Three Olives Vodka has spent US$20m on its latest ad campaign, featuring Clive Owen

The Sin City and Closer star will star at the centre of the English vodka brand’s still-advertising campaign – the brand’s largest spend to date – which will run across print, digital and out of home media from January.

Shot by renowned photographer Norman Jean Roy and created by the Bookrlyn-based Dead As We Know It ad agency, the campaign features atmospheric stills of Owen in at various locations throughout London.

The campaign has been designed to reflect Three Olives Vodka’s English origin.

“The new campaign sets Three Olives Vodka apart from the competition with a cosmopolitan mystique and style,” said a spokesperson for Proximo Spirits. “Clive Owen has an incredible presence and perfectly represents the sophistication and refined aesthetic associated with the fastest-growing imported super-premium vodka brand in the US.”

Created from quadruple-distilled English winter wheat, Three Olives Vodka is on track to reach the 1.5 million case sales mark this year.

Leave a Reply

If that's interesting, how about these?

SWA outlines 'pressures of tax burden' to UK Treasury

Representatives from the Scotch Whisky Association (SWA) have met with the UK more...

Beam Suntory appoints new general counsel

Kent Rose is to retire as Beam Suntory’s general counsel after 30 years at more...

Russian Standard Vodka makes debut in Iceland

Russian Standard Vodka has entered the Icelandic market for the first time more...

The week in pictures

A star-studded week for the spirits industry saw Grey Goose create cocktails more...

‘Constructive’ talks over Canadian Club centre

Beam Suntory has met with Windsor mayor Drew Dilkens for “constructive more...

Appleton Estate unveils anniversary blend

Appleton Estate has honoured master blender Joy Spence's 20th year at the more...

Heaven Hill 'diligently' hunts for acquisitions

Following its takeover of Deep Eddy Vodka in 2015, US spirits firm Heaven Hill more...

Writers Tears secures Australian distribution

Walsh Whiskey Distillery has named Spirits Platform as the distributor of its more...

Lakes Distillery to support English National Ballet

Cumbria-based The Lakes Distillery has joined the likes of Chanel and make-up more...

Sazerac files another Fireball copycat suit

Sazerac has accused a Florida-based spirits company of planning to release a more...

Label 5 helps consumers share a 'virtual drink'

La Martiniquaise-owned blended Scotch whisky brand Label 5 has launched a new more...

Top 5 bars in... Kyoto, Japan

Far more than a whisky drinker’s heaven, Japan is home to some of the more...

Aaron Paul ‘cast’ as Jack Daniel in biopic

Breaking Bad star Aaron Paul is reportedly to play Jack Daniel in a major new more...

Bacardi buys minority stake in Ilegal Mezcal

Bacardi has confirmed its acquisition of a minority stake in Ilegal Mezcal, but more...

Royal Dragon Vodka to grow GTR presence

Royal Dragon Vodka has announced a partnership with Gebr. Heinemann as part of more...

Moskovskaya intros lim-ed bottle as sales soar

Amber Beverage Group-owned Moskovskaya Vodka has unveiled its first limited more...

Ardbeg tackles rugby 'man of the match'

Premiership Rugby’s Anglo-Welsh Cup man of the match winners will now receive more...

Actor Javier Bardem stars in Chivas campaign

Pernod Ricard-owned Scotch whisky brand Chivas Brothers has enlisted Hollywood more...

Tito’s vodka ramps up US TR activity

Tito’s Handmade Vodka has launched a series of “high impact” activations more...

Laphroaig rolls out bottle label printing app

The latest initiative in Laphroaig's #OpinionsWelcome campaign is a bespoke more...