Clive Owen stars in $20m Three Olives Vodka adverts29th January, 2013 by Becky Paskin
Proximo Spirits has launched a new US$20m advertising campaign in the US for Three Olives Vodka, featuring award-winning British actor Clive Owen.
The Sin City and Closer star will star at the centre of the English vodka brand’s still-advertising campaign – the brand’s largest spend to date – which will run across print, digital and out of home media from January.
Shot by renowned photographer Norman Jean Roy and created by the Bookrlyn-based Dead As We Know It ad agency, the campaign features atmospheric stills of Owen in at various locations throughout London.
The campaign has been designed to reflect Three Olives Vodka’s English origin.
“The new campaign sets Three Olives Vodka apart from the competition with a cosmopolitan mystique and style,” said a spokesperson for Proximo Spirits. “Clive Owen has an incredible presence and perfectly represents the sophistication and refined aesthetic associated with the fastest-growing imported super-premium vodka brand in the US.”
Created from quadruple-distilled English winter wheat, Three Olives Vodka is on track to reach the 1.5 million case sales mark this year.