This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Malibu undergoes “trendy” revamp
Pernod Ricard has contemporised its Caribbean coconut-flavoured rum Malibu with a new, modern bottle redesign.
Malibu’s new bottle design has higher shoulders, a curvier shape and a clear window around the bottom
According to Anna Kamjou, global director of design strategy at The Absolut Company, the design has “refined everything – the logo, symbol and the typography – and the bottle shape itself”.
Sporting a sleeker, slightly curved bottle shape, the new-look Malibu also features a new clear window around the bottom, revealing the clear spirit within.
Its renovation is designed to maximise shelf-appeal and evoke the “free and easy spirit of Malibu. According to Pernod Ricard, consumers given a sneak peek of the bottle describe it as “more fun, energetic, trendy and contemporary”.
“The new bottle is more slender with high shoulders, giving it a distinctive, modern feel that appeals to everyone – and emphasises the unique Malibu character,” added Kamjou. “It brings to life the energy and warmth of the Caribbean, in a highly contemporary way.”
The new bottle will begin shipping in early 2013.