The Famous Grouse launches alcoholic ginger beer

31st January, 2013 by Becky Paskin

The Famous Grouse is making a departure from its line of blended whiskies with the launch of The Ginger Grouse, an alcoholic ginger beer.

Ginger Grouse ginger beer

Ginger Grouse ginger beer

Having already launched in Scotland at the end of last year, brand owner Edrington, along with British distributor Maxxium, is rolling the new addition to the Famous Grouse range out across the UK from April 2013.

The Ginger Grouse will be available in 2,000 retail plus 4,000 on-trade outlets in bottle format, with an additional 110 bars stocking the new drink in draught format.

The 4% premium alcoholic ginger beer, which carries an RRP of £2.20, will lead The Famous Grouse’s new three-year sponsorship of Scottish Rugby, with a pop-up Ginger Grouse Bar at the Murrayfield Stadium during the 2013 RBS 6 Nations tournament.

Peter Sandstrom, marketing director, Maxxium UK, said: “The Famous Grouse has been investing in Scottish Rugby for the past 23 years… It is appropriate that Ginger Grouse takes a lead on this new sponsorship package, as it was during our first partnership with Scottish Rugby that The Famous Grouse serve with Ginger Beer first became popular. Now, we have developed this original serve to become the Ginger Grouse – a brand new alcoholic ginger beer launched in Scotland last year.”

The launch of the RTD is a departure from The Famous Grouse’s blended whisky range, which includes The Naked Grouse, The Snow Grouse and The Black Grouse.

6 Responses to “The Famous Grouse launches alcoholic ginger beer”

  1. M.garvie says:

    At the Coronation Festival at Buckingham Palace yesterday I had the great pleasure of drinking for the 1st time your ‘Ginger Grouse’ – fantastic, what a lovely refreshing drink, will be out tomorrow buying in a supply – where have you been hiding it? Marvellous stuff – will be recommending it to my friends.

  2. Glyn Sainsbury says:

    I went bowling in Basingstoke last saterday where I tried the ginger grouse. I was pleasantly surprised, its a very refreshing drink and was so taken by it I had another. The only trouble is I cant find it anywhere. I live in andover and no one seems to stock it, not even tesco’s. What a shame gutted.

  3. peter copeland says:

    I have just,over the last few weeks been buying ginger grouse from sainsbury. I love the drink but have been told today,that sainsbury will no longer be stocking it. Really upset about this as its the first,in my opinion,perfect alcoholic ginger beer.

  4. Buggy Dave says:

    I have been drinking Ginger Grouse in Tenerife for the past month. What a very refreshing drink, but needs to be chilled.

  5. LV says:

    Tasted this in Morrisons yesterday. It is excessively sweet and has no ginger flavour at all. Alcoholic sugar water.

  6. david frost says:

    shut up you miserable git !

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