Sazerac launches new Epic flavoured vodka range

Sazerac is launching a new line of flavoured vodkas under the Epic Vodka brand, made using alcohol imported from France.

Sazerac’s latest vodka line, Epic, will feature an initial seven expressions

The new range, which comprises of one classic 40% abv vodka and six additional 35% abv flavours – Peach, Whipped Cream, Kiwi Strawberry, Cherry, Cake and Coconut – features vodka distilled using traditional methods in Cognac that’s made from wheat harvested in Champagne.

Sazerac already owns around 50 brands of vodka, including the White Buffalo Vodka and Fleischmann’s.

Epic will launch in 30 US States in February, with further US markets added throughout the year. Further flavours will also be added as the year progresses.

Tracey Clapp, marketing director of vodka at Sazerac, said: “Epic is not fantasy; it’s you, in your life right now with the people who matter most. It’s a brand that promotes that right now is forever, so find the time to do what you love. And with its clean, crisp taste, easy mixability and attractive price point, it’s a brand that is easy to add to your gatherings to make those memories last.”

The range will be available in 1.75 litres, one-litre, 750ml and 50ml sizes, at an RRP of US$12.99 for a 750ml bottle.