Pharrell Williams sues Diageo over Qream failure

16th January, 2013 by Becky Paskin

Pharrell Williams is suing Diageo North America for US$5m, claiming the spirits giant is to blame for the failure of his Q Qream liqueur.

Qream Pharrell Williams

Qream is a collaboration between Pharrell Williams and Diageo

Having launched the liqueur in 2010, the singer/ songwriter alleges that Diageo abruptly told him in July 2012 that they would be discontinuing Qream’s distribution and posting the brand for sale.

In papers filed in a Manhattan federal court, Williams claims: “Diageo NA’s unilateral decision – halfway into the initial term of the agreement – to put no effort in producing or distributing Q Qream fails to meet its contractual obligation to use its commercially reasonable efforts to market and distribute the product throughout the (three-year) term.”

Qream was created as a high-end cream liqueur – available in Strawberry Crème and Peach Crème flavours – specifically for women. However Williams claims the failure of Qream was down to the marketing of the product as a “club drink” rather than a “high-end leisure class” drink.

A spokesperson for Diageo said: “It is unfortunate that the plaintiffs chose to bring this lawsuit, as Diageo believes the plaintiffs’ claims lack merit.

“Qream Creme Liqueur continues to be available for sale as one of the many new-to-world brands originating from Diageo’s innovation pipeline.”

One Response to “Pharrell Williams sues Diageo over Qream failure”

  1. Tracci Jackson says:

    Please tell me if the product is still on the market as it was my absolute favorite!

Leave a Reply

If that's interesting, how about these?

Diageo unveils 'industry first' e-learning tool

Diageo has launched a new e-learning tool on its responsible drinking website more...

Top 10 boozy treats for Easter

Brands the world over have been exploring the idea of alcoholic Easter-themed more...

Burleighs launches Leicester Dry Gin

UK gin producer Burleighs is set to launch a new variant in homage to the city more...

Adnams hails 66% spirits volume growth

Suffolk-based brewer, distiller and retailer Adnams witnessed 66% volume sales more...

Cîroc adds Summer Colada flavour to line

Diageo has expanded its Cîroc Vodka line with the launch of a limited edition more...

Baileys makes Almande vegan-friendly

After demand from the vegan community, Diageo has removed beeswax from its more...

Women of the Vine & Spirits expands into Europe

US-based industry group Women of the Vine & Spirits is to expand into Europe more...

Captain Morgan rum launches coconut shot

Diageo-owned Captain Morgan is aiming to enhance its presence in the shots more...

Oregon spirits producer buys craft bottler

Oregon-based Eastside Distilling has acquired third party craft spirits more...

Fever-Tree celebrates 'exceptional' FY results

Premium tonic and mixer brand Fever-Tree has hailed an "exceptional year of more...

UK bars to cut booze prices on Tax Equality Day

Thousands of bars and restaurants across the UK will slash their prices by 7.5% more...

Sidney Frank rebrands as Mast-Jägermeister US

Sidney Frank Importing Company has changed its name to Mast-Jägermeister US more...

Jack Daniel's rolls out Southern Peach RTD

Jack Daniel’s has partnered with R&B singer K Michelle to introduce a new more...

Breakthru Beverage restructures leadership team

Breakthru Beverage Group has announced a new leadership structure for its more...

Berry Good launches Cofaidh Liqueur

Artisan producer Berry Good is to launch Scotland's 'first' cold brew coffee more...

Baijiu category beats whisky on value

The global baijiu category has overtaken whisky to become the most valuable more...

Top 10 coffee-flavoured spirits

Coffee in hand, The Spirits Business explores the growing world of the more...

'Forgotten' liqueur Bentianna launches in UK

Bentianna, a herbal liqueur that dates back to the 15th century, is now more...

New Kent whisky to 'rival Scottish malts'

Newly opened “grain to glass” distillery Copper Rivet has started more...

Tanqueray: a brand history

From humble beginnings in London, Tanqueray has grown to be one of the biggest more...