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Marquis Vodka sells out for Christmas

The UK based premium vodka brand, Marquis Vodka, has been forced to ask its on-trade customers to use large format bottles only in the run up to Christmas due to severely diminished stock after a record November.

The brand, which has a strong presence in top end bars and clubs around the country, is hoping to receive stock today after emergency bottles were shipped in. Sales in November this year were double that of October.

Brand founder, Stuart Randall, commented: “Following a record month of sales in November, stock levels had been almost completely diminished. We quickly realised there were going to be issues as our next production run wasn’t due until January 2013.

“We took proactive steps to try and draw out what stock we had left, and with sufficient quantities of magnum bottles to last us through to February we asked our biggest customers to buy these rather than the 70cl bottles they usually use to make cocktails.”

The request to use large format bottles was apparently met with resistance, but offers of a 10% discount changed the reaction dramatically with one bar having already brought 52 magnums in December.

At time of writing, the last thirty bottles remaining in stock have been sold. Randall continued: “Thirty bottles in the warehouse isn’t really going to get us very far, but with the assistance of Richard Huck, the new Regional Director at CEDC we were able to reschedule our production run and now expect to take delivery of more stock.”

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