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David Gandy appointed brand ambassador for Johnnie Walker Blue
By Becky PaskinJohnnie Walker Blue Label has appointed iconic male model David Gandy as its new brand ambassador.
David Gandy has become brand ambassador for Johnnie Walker Blue LabelThe premium blended Scotch whisky brand, known for its collaborations with the design and fashion industries, will use the partnership to help drive its new Game Changer in the World of Whisky marketing campaign.
Gandy, who first rose to fame as the face of Dolce and Gabbana’s Light Blue fragrance in 2006, and now sits on the committee of the London Men’s Collections, will front the new campaign from this month.
To launch the partnership, Gandy took part in a photoshoot with Johnnie Walker Blue Label at the Artesian Bar at The Langham, London. The collaboration will eventually be celebrated with an exclusive event at the London Collections: Men, Autumn/ Winter 2013.
Alison Forrestal, general manager Diageo Reserve Brands, Western Europe, said: “There is no better way to align our game-changing product proposition than by partnering with a contemporary, game-changing individual, such as David Gandy. We are extremely proud of the partnership and we look forward to working with David to continue our journey of setting definitive, international standards in whisky excellence.”