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Diageo announces Smirnoff Iced Cake & Kissed Caramel vodkas
Diageo has added two new flavoured vodkas to its Smirnoff confectionery range – Smirnoff Iced Cake and Smirnoff Kissed Caramel.
Smirnoff Iced Cake and Smirnoff Kissed Caramel vodkas are now available throughout the US
The two new additions are to be released in the US ahead of the Fall/Winter holiday season, beginning with Halloween this 31 October.
Having previously been showcased on VH1’s TV show Single Ladies, the flavours will now be available nationwide at liquor and grocery stores for $12.99 a 750ml bottle.
Dan Kleiman, brand director for Smirnoff, said the Smirnoff Iced Cake and Smirnoff Kissed Caramel flavours have been designed to form the base of celebratory cocktails.
“As pioneers in the world of cocktail culture, we’re always experimenting with new tastes and trends to expand our portfolio and give consumers delicious, high-quality flavored vodka options suitable for all responsible drinking occasions,” he said.
Smirnoff suggests building Smirnoff Iced Cake vodka with orange juice, pineapple juice and soda water in a highball glass for an Upside Down Cake cocktail.
The two flavours join Smirnoff Fluffed Marshmallow and Smirnoff Whipped Cream in the brand’s confectionery vodka range.
It was revealed earlier this month that the American demand for sweet vodka flavours such as whipped cream had resulted in flavoured vodka now accounting for a quarter of all vodka sales in the country.