Martell’s XO Architect Edition lands in Asian duty free

The Martell XO Architect Edition by Christian de Portzamparc will be debuted for the first time in Hong Kong travel retail this month.

The Martell XO Architect Edition by Christian de Portzamparc will be the first in the series to enter travel retail

The release will be the first time an expression from Martell’s Architect series to be available in travel retail, and could pave the way for future editions to follow suit.

Sandrine Tesniere, senior brand manager for Pernod Ricard Asia Duty Free, said: “The Martell XO Architect Edition by Christian de Portzamparc is truly exceptional; a gift of rare prestige and beauty which we are delighted to offer travellers in Asia Duty Free.

“We are excited to support a further example of Martell’s on-going partnership with modern architecture and design, and fully expect consumers to be as enthralled by the project as we are.”

Just 2,550 bottles of the Christian de Portzamparc edition will be available in Asia duty free. It will launch initially this month at Hong Kong International Airport, before being released to Macau and Taiwan Taoyuan Airport duty free stores in December, and Kuala Lumpur International Airport from April to May 2013.

Portzamparc, who designed the light-diffusing packaging for his Martell XO edition, is renowned for his urban building designs, including the Bastille Opera in Paris, The Philharmony in Luxemburg and Cidade da Musica in Rio de Janeiro