Top Ten: New spirit launches in July

2nd August, 2012 by Becky Paskin

Welcome to the first in a new series for The Spirits Business, where we round up the ten most interesting spirit launches from the past month.

Spirits on a back bar shelfEvery month we will delve back through our archives and note the most innovative, trendy and sometimes wacky launches by spirit producers around the world.

July offered brands a great opportunity to launch their new products, with the 2012 Olympic Games kicking off in London and Tales of the Cocktail returning to New Orleans.

Our selection from last month includes an innovative mixer brand extension, a DIY absinthe kit and freeze-distilled vodka.

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