Stoli’s Salted Karamel claims to be world first

5th July, 2012 by Becky Paskin

Stolichnaya Vodka has launched the world’s first salted caramel flavoured vodka – Stoli Salted Karamel – initially into the US market.

Stoli Salted Karamel

Stoli Salted Karamel will get an initial US launch this month

The vodka, which Stoli claims has a more savoury than sweet flavour profile, joins Stoli Chocolat Razberi in the brand’s Indulgent range.

Presented in a frosted bottle with a more premium design than the regular Stoli range, Salted Karamel will be launched in key US markets alongside targeted media and sampling events in on- and off-trade premises via shots and signature cocktails.

Val Mendeleev, CEO of SPI Group, said: “Stoli Salted Karamel is a perfect addition to the brand’s existing premium vodka flavor portfolio and we are excited to be the first brand to introduce this new flavor combination to the vodka category. Stoli is a pioneering brand that is constantly evolving and creating new trends within the industry; we pride ourselves with providing original offerings to our fans.”

Lisa Pfenning, category director for Stolichnaya at William Grant & Sons USA, added: “Next to chocolate, market research has shown that caramel is the most popular indulgent flavor offering and that savory flavor combinations are currently one of the fastest growing trends.”

Stoli Salted Karamel will be available in 50ml ($2.99), 375ml ($15.99), 750ml ($23.99), 1litre ($31.99) and 1.75ml ($41.49).

Leave a Reply

If that's interesting, how about these?

Travel retail in focus: Rum

As rum brands large and small continue to push for premiumisation, SB questions more...

The week in pictures

In this week's picture round-up, Hennessy welcomed a wealth of celebrity guests more...

Liqueurs must harness 'transformative power' of serves

The liqueur story has long been one of back-bar obscurity, but now brands are more...

James Van Der Beek stars in Belvedere ad

Belvedere vodka has recruited Dawson’s Creek actor James Van Der Beek to star more...

The week in pictures

Winter is well and truly underway with cocktails served in baubles, festive more...

Whitley Neill unveils 'UK's first' quince gin

Halewood Wines & Spirits has expanded its Whitley Neill portfolio with the more...

Havana Club twist as Trump hints at Cuba freeze

The Havana Club trademark battle between Pernod Ricard and Bacardi Limited more...

Woodford Reserve Bourbon redesigns range

Brown-Forman has unveiled new packaging designs for its Woodford Reserve family more...

Poliakov debuts virtual reality experience

French vodka brand Poliakov has unveiled a new immersive digital experience more...

Arbikie launches strawberry vodka

Arbikie Highland Estate, producer of Scotland’s “first” potato vodka, has more...

London Essence Company debuts distilled mixers

The London Essence Company has unveiled a series of distilled low-sugar mixers, more...

Grey Goose kicks off festive activity

Grey Goose has developed five seasonal serves and created a unique gift pack more...

Teeling debuts 26yo single malt at Dublin Airport

Teeling Whiskey Company has launched a 26-year-old single malt in its limited more...

Benromach launches 42yo single malt in UK

Gordon & MacPhail has launched a limited edition bottling of its Benromach more...

Buckley joins Irish Distillers leadership team

Brendan Buckley has been promoted to the role of strategy, innovation and more...

Dewar’s brings 12 aged Scotches to Schiphol

Bacardi Global Travel Retail is running its John Dewar & Sons Fine Whisky more...

Seedlip: Alcohol-free spirits won't 'steal share' from booze brands

With alcohol consumption falling as drinkers grow more health-conscious, The more...

Global Spirits to grow US with MS Walker

Privately-held US drinks firm Global Spirits has appointed MS Walker as its New more...

Grey Goose shines at Suvarnabhumi Airport

Bacardi Global Travel Retail (GTR) has brought the spirit of Christmas to more...

Rémy Cointreau acquires Westland Distillery

The Rémy Cointreau Group has continued its single malt whisk(e)y acquisition more...