Stoli’s Salted Karamel claims to be world first5th July, 2012 by Becky Paskin
Stolichnaya Vodka has launched the world’s first salted caramel flavoured vodka – Stoli Salted Karamel – initially into the US market.
The vodka, which Stoli claims has a more savoury than sweet flavour profile, joins Stoli Chocolat Razberi in the brand’s Indulgent range.
Presented in a frosted bottle with a more premium design than the regular Stoli range, Salted Karamel will be launched in key US markets alongside targeted media and sampling events in on- and off-trade premises via shots and signature cocktails.
Val Mendeleev, CEO of SPI Group, said: “Stoli Salted Karamel is a perfect addition to the brand’s existing premium vodka flavor portfolio and we are excited to be the first brand to introduce this new flavor combination to the vodka category. Stoli is a pioneering brand that is constantly evolving and creating new trends within the industry; we pride ourselves with providing original offerings to our fans.”
Lisa Pfenning, category director for Stolichnaya at William Grant & Sons USA, added: “Next to chocolate, market research has shown that caramel is the most popular indulgent flavor offering and that savory flavor combinations are currently one of the fastest growing trends.”
Stoli Salted Karamel will be available in 50ml ($2.99), 375ml ($15.99), 750ml ($23.99), 1litre ($31.99) and 1.75ml ($41.49).