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Stoli gets Hot and Sticki
Stolichnaya vodka is launching two new flavour variants into the UK market this September, Stoli Hot and Stoli Sticki, to celebrate the 50th anniversary of the company’s first flavoured vodkas.
The new flavours are based on Stoli’s original Pepper and Honey & Herb flavours, which were first released in 1962 but had since been discontinued.
The company is positioning these reworked variant for use in classic cocktails. Stoli Hot, “for a Bloody Mary, is warm and spicy on the palate with a smoky quality”, and Stoli Sticki, is “suited to the Moscow Mule, is sweet with floral notes and the candied taste of honey”.
Val Mendeleev, CEO of SPI Group said: “These spirited and timeless remixes are the perfect complement to our existing premium flavoured vodkas portfolio. We hope our fans will enjoy these delicious and versatile offerings in a variety of mixed drinks.”
Eileen Livingston, marketing controller of Maxxium UK, which has distributed Stolichnaya since 2009, commented on the new Stoli releases: “Original flavours are an important part of the growth strategy for Stoli within the UK. This is a priority market for SPI Group and reinforcing our heritage as the original flavoured vodka pioneer is key to the development of the brand.”
The new flavours will join Stoli’s extensive range of vodkas, including the recently released Stoli Salted Karamel, the world’s first salted caramel vodka, and others including Chocolat Razberi, White Pomegranik, Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Gala Applik and Wild Cherri.