Top ten limited edition Diamond Jubilee spirits

29th May, 2012 by Becky Paskin

Angostura Bitters Diamond Jubilee

Angostura bitters backs Jubilee with first ever packaging change in 200 years

Back-bar staple brand Angostura has unveiled the first limited edition bottle for its bitters in its near 200-year history to commemorate the Queen’s Diamond Jubilee celebrations.
Sixty years since Elizabeth II ascended to the throne and a full century since Angostura was granted a Royal Warrant by King George V, the limited edition design has been made available through UK retailer Waitrose.
Only 6,600 bottles have been put on the market by Angostura, which will donate £1 from every bottle sold to the Queen Elizabeth Scholarship Trust (QEST) which helps to support craftspeople in the UK.
“This will be the first change that we have ever made to the product in nearly 200 years, with both the recipe and the label remaining the same since 1824,” said Alex Thomas, senior manager of sales and marketing at Angostura.
“Angostura was first awarded a Royal Warrant in 1912 by George V, it was transferred in 1947 to George VI and finally to The Queen in 1955. We wanted to not only celebrate the Diamond Jubilee with a limited edition pack, but also to acknowledge such a prestigious honour by donating to the QEST appeal.”

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