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Quintessentially Spirits range launches with new premium vodka
Quintessentially Spirits, the luxury spirits group launched earlier this year by former Snow Queen chief executive Rowland Hill and lifestyle group Quintessentially, is to launch its first product, a premium vodka, in September.
Quintessentially Vodka will be initially released in London, New York and Miami to select on-trade locations in September before being rolled out to Los Angeles in October, Moscow in November, Cape Town in December and internationally by the end of 2013.
Limited quantities will also be available via the group’s online store at quintessentiallygifts.com.
An organic, gluten-free wheat vodka produced in New York, Quintessentially Vodka was produced in response to demand for premium spirits from the lifestyle group’s members.
Distilled six times, the vodka has a booth finish and is being marketed as a sipping spirit.
Quintessentially plans to build a vast portfolio of premium spirits strictly for the on-trade over the coming years, with a bourbon next in line for launch later this year.
Limited edition releases will also be made available to consumers via its online gift shop.