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Ketel One makes A Gentleman’s Call with GQ
Ketel One is inviting American men to answer “A Gentleman’s Call” as part of a new marketing campaign launched with men’s lifestyle magazine GQ.
As of this week Ketel One is inviting “today’s genuine and honourable men” to “present an idea, inspiration or endeavour that will raise society’s behavourial bar”.
Five ideas demonstrating the values of craftsmanship, entrepreneurship or philanthropy will be shortlisted before one is selected to win an investment of US$100k to fund their project.
Three mentors have been enlisted to guide potential entrants throughout the campaign: actors Ian Somerhalder and Carlos Ponce, and co-founder and chief executive of the Movember Foundation, Adam Garone.
Ideas are to be submitted via www.AGentlemansCall.com.