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Campari changes UK distributor to Matthew Clark

Campari Group is to change its UK distributor from Cellar Trends to Matthew Clark from July this year following a strategic review of its market positioning.

Campari changes UK distributors to Matthew ClarkThe change comes after five years of distribution management by Cellar Trends, which was responsible for both sales and marketing of the Campari portfolio.

Martin Watts, joint managing director of Cellar Trends, commented: “Campari will move their brands following a decision as to how they corporately want to manage them in the marketplace. We wish Campari well in taking their brands to the next stage of development.”

Campari Group has increased 68% in terms of volume over the past five years.

The portfolio includes Aperol, Campari, Cinzano, Cynar, Frangelico, Glen Grant, Illyquore, Irish Mist, Ouzo 12, Sagatiba, Skyy Vodka and Wild Turkey.

The change will have no effect of the structure on the Cellar Trends company.

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