Angostura Bitters adopts Diamond Jubilee design

15th May, 2012 by Becky Paskin

For the first time in its near 200-year history, Angostura Bitters is releasing a limited edition bottle to celebrate the Queen’s Diamond Jubilee on 5 June.

Angosturra Bitters' Diamond Jubilee packagingThe brand, which has held a Royal Warrant since 1912, will donate £1 from every bottle sold to the Queen Elizabeth Scholarship Trust (QEST) that helps further the careers of craftsmen in the UK.
Just 6,600 bottles of the limited edition design will be released exclusively to Waitrose from this month.
Alex Thomas, senior manager of Sales and Marketing at Angostura, said: “This will be the first change that we have ever made to the product in nearly 200 years with both the recipe and the label remaining the same since 1824.
“Angostura was first awarded a Royal Warrant in 1912 by George V, it was transferred in 1947 to George VI and finally to The Queen in 1955. We wanted to not only celebrate the Diamond Jubilee with a limited edition pack, but also to acknowledge such a prestigious honour by donating to the QEST Appeal.”

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