Hamiltons’ Regional Scotch

Charles Hamilton Ltd has launched a new regional malt whisky range.

The four regions featured; Speyside, Highland, Lowland and Islay; all have a specific colour scheme for the bottles and the packaging, with notes on the region and the characteristics of whiskies from there.

The target audience is whisky drinkers keen to learn more about the differences between the four main whisky producing areas ofScotland.

Duncan Baldwin, senior brand ambassador for the brand, commented: “The Hamiltons product range is designed to encourage regional experimentation. Each expression provides product descriptions for each region in a comprehensive and inviting style”.

The range, bottle at 40% vol, will be available in major European markets and selected international ones, as well as in key duty free hubs. The recommended retailing price is between £18-£22, or 22-26€.