This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
BBFB strives for Pourfection
By Dominic RoskrowBacardi Brown Forman Brands (BBFB) has added new on-line tools to its on-trade focused website, www.Pourfection.com.
The website regroups a selection of web tools designed to make bartenders’ lives easier. New tools include a Gross Profit calculator, a cocktail database, a drinks menu creator tool as well as a selection of ready made cocktails menus to be downloaded. These are available in a range of skills set, hoping to appeal to a wider array of bartenders.
The Gross Profit calculator allows bartenders to enter a list of spirits and basic mixer ingredients, insert their target GP, and produces a recommended price to charge for the drinks.
The website aims to save bartenders time and money, as well as raising awareness around the company brands, which include Bombay Sapphire, Martini, Bacardi and Jack Daniels.
Ian Mclaren, head of product training and mixology at BBFB said: “2012 is set to be a busy year for the on-trade, with the wide range of occasions leading to increased footfall as people look to enjoy events with friends and family. We want to support publicans and bartenders looking to make the most of the opportunities that 2012 is set to bring by providing them with even easier ways to create effective and lucrative menus. Bacardi Brown-Forman’s new Cocktail Database has an even wider range of serves, which are easier to find and track, whilst the GP Calculator will ensure drinks menus are cost-effective and worthwhile. So to make the most of your bar in 2012, visit www.pourfection.com!”