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News
A splash of colour
Cellar Trends is set to brighten up British winter with the launch of two vibrant new flavours to the Luxardo Sambuca range.
Luxardo Cola Sambuca and Luxardo Pear Sambuca are being launched in to the United Kingdom first before being rolled out elsewhere.
The authentic full-strength Sambucas at 38% abv and will be promoted by Cellar Trends as neat, chilled shots, layered cocktail shots – ‘shotails®’ – and simple long mixed drinks.
Cellar Trends says that the UK has been chosen for the launch because it is a pioneer market for Luxardo Sambuca flavours. Cola is a particularly unusual flavour to be used by an established spirits and liqueurs brand.
The new Sambucas will be available in both the on and off-trade, with a guide off-trade retail price of £16 to £19 for a 70cl bottle.