Vestal Vodka secures Waitrose listing

24th November, 2011 by Alan Lodge

Vestal Vodka has secured a listing with UK retailer Waitrose.

The artisanal  brand landed on the shelves of the supermarket this month, building on its existing listing at Harvey Nichols.

Vestal Vodka is promoting the Waitrose link-up with a viral commercial and social media campaign to help drive sales in store.

Vestal created the online viral commercial with HERO Media and director James Sinclair-Smith, based on the concept of “Power Play”.

It explores the relationship between a man and a woman and their shared love of Vestal.

She comes to him, she offers him the chance to take a sip, he yields to her advance and she retreats to let him savour the moment, the taste. The viewer questions if he was forced to take a sip or if he enjoyed taking a sip.

William Borrell, founder and owner of Vestal Vodka, said: “In keeping with Vestal’s irreverent and naughty take on life this commercial demonstrates our understanding that our customers aspire to have unadulterated fun and enjoy twisting the social norm.’

You can view the advert at http://www.vestalvodka.com/vodka.html

For Christmas Vestal Vodka is adding a special festive liqueur to its range of artisan Vodkas, with limited edition Vestal Amber in selected Waitrose and Harvey Nichols stores.

Vestal Amber is being produced for the Christmas season, made to a traditional Polish recipe, using Vestal Vodka and handpicked organic elderberry flowers.

For some further festive fun it can be added to Prosecco for a new twist on the classic Bellini.

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