Nemiroff produces the first premium ecologically friendly vodka
By Marinel FitzSimons
Nemiroff Distinct is the first premium vodka that is “Eco-friendly and Safe” according to international standards.
The vodka, which is made from entirely natural products, is also the first Ukrainian vodka to include aloe, or milfoil, extract.
The aloe is added as a secondary blending process after the spirit has been blended with water.
Its ecological credentials extend to the packaging, with a specially designed bottle and cork.
The latest product is released at a prosperous time for the company; Alexander Glus, chairman of the Nemiroff Company Supervisory Council said: “Following 2010 results, Nemiroff Company is the leader in the alcohol market in premium and super-premium segments. By the mid of 2012, thanks to Nemiroff Distinct, we are planning to consolidate our leadership positions and increase the share in the premium segment from 45% to 58%. We also set a goal of supporting development of ECO-products, a tendency presently so important.”