Robert Cullins joins SPI Group as Global Commercial Director

Robert ‘Rob’ Cullins has been appointed as global commercial director of the SPI Group, where he will be responsible for commercial development of the SPI portfolio, with a specific focus on Stolichnaya.

CEO Val Mendeleev said: “Rob’s previous worldwide experience – coupled with his wealth of expertise within the wine and spirits industry – will be instrumental in developing Stolichnaya Premium Vodka within key markets and further building its global success.  We are delighted to welcome Rob to the Group.”

Cullins’ experience in the industry spans two decades and covers both wine and spirits. He has worked with southern Wine and Spirits, Gallo Winery, Allied Domecq, Maxxium Worldwide as CEO for MaxxiumJapanand MD for MaxxiumKorea, as well as having worked with Diageo.

Cullins replaces Denis Brauce who left eh group to pursue other interests.