Grant’s makes the podium
Grant’s whisky is now ranked as number three Scotch brand globally in terms of retail value, according to The IWSR.
- Kate Athanasi Grant’s global brand director
In 2010 the brand sold 4.8 million cases world wide with a retail value of over $1bn.
The brand has been consistently outperforming the market, thanks in part to a carefully planned revamp, including new packaging, up-weighted global marketing campaign and investment in the company’s production facilities inGirvan,Scotland.
Kate Athanasi, Grant’s global brand director comments: “This is a very exciting time for Grant’s. Just over a hundred 100 years ago William Grant’s son-in-law first took his family’s blended Scotch to the world. Today we’re the top selling family blend thanks to our multi award-winning whisky and our rich family heritage, which resonates with whisky drinkers across the globe.”
Grant’s offers a range of products, from different cask finishes to different aged whiskies.
For more information on the brand visit www.grantwhisky.com
