Courvoisier campaign ramped up at Schipol

Beam Global Spirits & Wine is aiming to raise the profile of Courvoisier among travellers at Amsterdam’s Schiphol airport by bosting promotion of its sensory experience, Le Nez de Courvoisier.

The added-value promotion, which is supported by a gift-with-purchase promotion, runs until the end of April at five stores throughout the airport, including the Lounge 1, Lounge 2, Lounge 3, Vizzit and Holland Boulevard shops.

Courvoisier window displays, pillars, display units, educational point of sale and floor graphics will heighten visibility

The promotion offers customers boxed cognac snifter glasses or a silk scarf with a purchase from the Courvoisier range.

At Lounge 1 and Lounge 3 shops, trained Courvoisier hostesses and brand ambassadors will share the history and heritage of Courvoisier with customers and take them through Le Nez de Courvoisier, a sensory experience helping them to understand the complexity of cognac, while promoting a greater appreciation of Courvoisier.

Le Nez de Courvoisier, is presented as a display unit with three flutes that release the three key aromas found in Courvoisier XO – candied orange, crème brulée and iris flowers.

Beam’s marketing manager for European travel retail, Monica Hart, said: “Together with Maxxium, we are committed to investing in Courvoisier to raise its profile in travel retail and showcase the brand as innovators and leaders in the category.

“Le Nez de Courvoisier encourages consumers to fully appreciate this luxury brand through the sense of smell and trade up consumers to higher marques, increasing value for Courvoisier and the category.”