Tuaca gets a makeover

Tuaca has undergone a revamp with is aimed to give the liqueur greater stand-out on the shelf as well as tell the story behind the brand.

Launching this spring, the new design is described as being “ a fresh new premium and contemporary look, whilst retaining the key symbols of its heritage.”

A statement said: “The elements of the bottle design tell the story of Tuaca’s history, its commitment to excellence and its unique, one-of-a-kind flavour.”

THE SIGNATURE
The authentic signature of Tuoni & Canepa has decorated the Tuaca bottle for generations.

THE LIONS
Lions play an important role in architecture of Florence, Italy and in the iconography of the Medici Family. The two lions reference these historic guardians, as well as symbolise the modern day guardians of the brand Tuoni and Canepa.

THE CREST
The Tuaca crest pays homage to the crest of the House of Medici, the political and banking dynasty that ruled 15th century Florence.