Tequila

Top 10 virtual reality spirits activations

The spirits world has entered into a cutting-edge era of marketing, making use of innovative technologies like never before. Here's our round-up of 10 head-turning virtual reality spirits activations

Mexican folk art inspires Patrón limited edition

Patrón Tequila is preparing to launch its annual US limited edition one-litre bottle, which is inspired by Mexican folk art

SPI Group expands Tequila footprint

Stolichnaya vodka parent firm SPI Group has added super-premium Tequila brand Cenote to its spirits portfolio

The top 10 best value for money travel retail spirits

The travel retail sector provides unparalleled opportunities for spirits producers to offer travellers something new and distinctive – SB presents the best value for money expressions in the channel

SB Voices: Stars in their ryes

September 8th, 2017

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