Tequila

Margarita remains America’s favourite cocktail

The Margarita is the most popular cocktail in the US for the second year running, with 51% of Americans ranking the drink as their top tipple, according to the latest Nielsen CGA survey

Durango’s ‘oldest’ sotol distillery targets US

The oldest sotol distillery in the Mexican state of Durango has launched its inaugural product, Fabriquero Sotol, in the US market

Diageo splashes US$1bn on Casamigos Tequila

Diageo has agreed to acquire George Clooney’s Casamigos Tequila brand for US$1 billion, increasing the spirits giant’s presence in the fast-growing super-premium category

SB Voices: The power of claiming the classic cocktail

As Patrón Tequila is revealed as the Supreme Brand Champion 2017, Annie Hayes recapitulates the importance of spirits brands owning their category's most conspicuous cocktail serves

The week in pictures

March 24th, 2017

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