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Patrón marks Margarita Day with cocktail contest

Patrón Tequila has launched its 2017 quest to find its Margarita of the Year, coinciding with International Margarita Day held on 22 February

Wednesday, February 22nd, 2017 No Comments »

Amber Beverage tours Fabrica de Tequilas Finos

After recently acquiring Fabrica de Tequilas Finos, Amber Beverage Group releases a video exploring its new distillation facilities where 20 brands, including KAH Tequila, are made

Monday, February 13th, 2017 No Comments »

Hagar and Levine create ‘world’s first’ mezquila

Former Van Halen vocalist Sammy Hagar and Maroon 5 frontman Adam Levine have partnered to launch Tequila-mezcal hybrid Santo Puro Mezquila

Friday, February 10th, 2017 No Comments »

‘A Tequila break-out will surprise everyone’

As Amber Beverage takes control of Fabrica de Tequilas Finos, SB speaks to CEO Seymour Ferreira on the international rise of premium Tequila, his plans for the new portfolio, and why a ‘break out’ is on the horizon

Friday, February 10th, 2017 No Comments »

Jose Cuervo IPO raises US$790m

Mexican drinks group Jose Cuervo International has sold around US$790 million-worth of shares in an initial public offering, according to reports

Thursday, February 9th, 2017 No Comments »

The Tequila Masters 2017 results

Expectations were higher than ever at this year’s Tequila Masters – and a multitude of brands proved they were up to the challenge, offering high quality, drinkability and a point of difference

Thursday, February 9th, 2017 No Comments »

Trump to levy 20% tax on Tequila imports

US president Donald Trump says he will impose a 20% tax on imports from Mexico, including Tequila, as a row over who should pay for a proposed US$15 billion border wall between the two countries escalates

Friday, January 27th, 2017 1 Comment »

Jose Cuervo IPO to raise over US$700m

Mexican drinks group Jose Cuervo has said in an investor conference it will seek to raise more than US$700 million in an initial public offering in February, according to reports

Thursday, January 26th, 2017 No Comments »

Patrón Perfectionists crowns UK bartender

Mike McGinty, owner of Edinburgh bar The Voyage of Buck, has been named World Champion of the first international Patrón Perfectionists Cocktail Competition

Thursday, January 26th, 2017 No Comments »

Tequila to get certification mark in US

Mexico’s Consejo Regulador del Tequila has won the right to register ‘Tequila’ as a certification mark in the US following a legal battle with drinks group Luxco

Wednesday, January 25th, 2017 1 Comment »