Rum

A$AP Rocky fronts Courvoisier campaign

Beam Suntory has launched a new US marketing campaign for its Courvoisier Cognac brand starring American rapper A$AP Rocky

Pernod Ricard TR brings Havana to Heathrow

Pernod Ricard Travel Retail EMEA is promoting rum Havana Club 7 Años with an experiential pop-up at London’s Heathrow Airport Terminal 5, called The Havana Night Experience

Maxxium UK drives London luxe spirits focus

Beam Suntory and Edrington distribution joint venue Maxxium UK is targeting the high-end London trade with a new engagement programme, starting with L’Essence de Courvoisier

Court backs Captain Morgan in rum trademark battle

Heaven Hill’s Admiral Nelson’s rums “infringe” Diageo’s Captain Morgan trademark, the judge hearing the long-running case in Canada’s Federal Court has ruled

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