Vinexpo launches Explorer concept for buyers

17th January, 2017 by Kristiane Sherry

Trade event organiser Vinexpo has launched Vinexpo Explorer, an “intense” programme set up to take industry buyers directly to wine and spirit-producing regions.

Vinexpo CEO Guillaume Deglise toasts the first Vinexpo Explorer with Willi Klinger, Managing Director of the Austrian Wine Marketing Board

An annual two-day event, Vinexpo Explorer will see 100 international buyers selected by the organisation travel to a designated wine and/or spirit region to network, discover the host country, and conduct business deals.

The programme is set to include workshops, tastings, masterclasses and business sessions in Vinexpo’s One-to-Wine format.

Once invited, buyers would be fully hosted for the two-day visit, but would need to cover return transport costs.

The first Vinexpo Explorer edition, known as a ‘Chapter’, will take place in Austria from 11-12 September, co-hosted by the Austrian Wine Marketing Board.

Future countries and regions mooted include Scotland and the US state of Oregon.

Speaking at a press event in London this morning [17 January], Guillaume Deglise, Vinexpo CEO, said Vinexpo Explorer would highlight less-recognised producing regions while creating “a community of buyers”.

While the inaugural Austria Vinexpo Explorer will solely focus on wine, Deglise added that “it is a wish to get closer to the spirits industry” through the concept.

“Vinexpo Explorer is a unique approach, a new way of doing business,” a statement from Deglise reads.

“Whilst representing a revolutionary concept for the wine and spirits trade, it also marks a turn in the orientation of Vinexpo group. With our major trade fairs in Bordeaux, Hong Kong, Tokyo and now Vinexpo Explorer we offer a complete range to satisfy buyers’, producers’, and wine and spirits retailers’ needs worldwide”.

The next Vinexpo Bordeaux event will take place at the city’s Parc des Expositions from 18-21 June 2017.

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