Seedlip inks Asia distribution deal

Non-alcoholic spirit Seedlip has signed an export deal with The British Bottle Company as the Diageo-backed concept targets “accelerated” Asia Pacific expansion.

Seedlip’s international expansion will be “accelerated” through a new distribution deal

Seedlip, initially launched in London in November 2015 by founder Ben Branson, was developed as a solution for “what to drink when you’re not drinking”.

The British Bottle Company is now hoping to replicate the London launch through its network of import partners in Asia, Australia and New Zealand. Part of the international launch will include a presence at the Hong Kong International Wine & Spirits Fair next month.

“I knew as soon as I met Ben and tasted Seedlip that it was a brand we wanted to work with,” said Red Johnson, founder and CEO of The British Bottle Company.

“Seedlip is totally unique, yet compliments the global explosion of interest in premium spirits brilliantly. It’s the first non-alcoholic drink we’ve taken on and it has huge international potential.”

Branson added: “Working with The British Bottle Company enables us to accelerate specific Asia and Australasia distribution plans. We’re excited to be taking Seedlip to these markets with the right partner who understands the nature of our brand, potential of the opportunity and uniqueness of our proposition,”

Seedlip is currently available in two variants: Seedlip Spice 94 and Seedlip Garden 108. Both are produced in the UK with a sugar- calorie- and sweetener-free reciple and are marketed as “credible” alternatives to alcohol.

Earlier this year Diageo-backed Distill Ventures confirmed it had invested in the brand, although Branson remains the majority shareholder in the business.