Travel retail spirits sales sink 4.2% in 2015

19th August, 2016 by Kristiane Sherry

Total spirits sales in the global travel retail channel fell 4.2% in value and 3.3% in volume terms in the 2015 calendar year, according to new IWSR figures.

Spirits sales int ravel retail have fallen in 2015

Spirits sales in travel retail have fallen in 2015

Despite the poor performance, the gin category posted significant gains, while the general trend towards premiumisation buoyed the super-premium and above segments.

Volumes of super-premium spirits across all categories saw a 3.7% uplift, while the ultra-premium bracket posted 3.1% gains. The prestige sector, while only accounting for 0.1% of the total market, saw volumes soar 18.9%.

At the other end of the price spectrum value brands also recorded growth, with volume sales up 2.2%.

Standard and premium segments saw 6.4% and 1.5% losses respectively.

The gin category saw volumes pass 1.2 million cases for the first time, thanks to 6.0% gains, with value now close to US$ 86m.

According to IWSR, three brands propelled the growth: super-premium Hendricks, premium Tanqueray and standard Beefeater. The category was also boosted by the increase in the number of premium and super-premium brands and retailers look to tap into consumer demand for “craft” products.

In May 2016, trade association TFWA released provisional full-year 2015 data which showed duty free wine and spirits sales declined 2.7% in 2015, with total sales for the industry falling 2.3%.

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