Danzka Vodka unveils new premium expression
Danish brand Danzka Vodka is set to launch its latest super-premium expression, Danzka The Spirit, at this year’s TFWA World Exhibition in Cannes.
Danzka The Spirit will launch at the TFWA World Exhibition in CannesThe new expression will be unveiled during a traditional Danish ‘Frokost’ lunch on 3 October at the Waldemar Behn booth.
Rüdiger Behn, managing director of Wademar Behn, and Timothy Jacob Jensen, group CEO and chief designer of Jacob Jensen Design, developed the concept to create a new vodka that combines “the highest distilling arts with Scandinavian design traditions.”
The resulting Danzka The Spirit is described as a “perfect symbioses of raw wheat and Nordic water naturally filtered”.
Behn said: “The Spirit began as an idea between friends by the beautiful Limfjord in Denmark. It will be our pleasure to introduce you to Danzka The Spirit in Cannes, where we can explain the full story behind this remarkable new spirit.”
In Cannes, Danzka will finalise its multi-pack range, the brand’s bestseller in travel retail, with a 4 x 50ml gift pack of miniatures, including The Original, Apple, Citrus and CranRaz.
Back in April, Danzka Vodka returned to the US domestic market through a partnership with CIL US Wines & Spirits.
