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Bulldog ‘world’s fastest growing’ premium gin
By Kristiane SherryGruppo Campari-backed Bulldog Gin is now the “fastest growing” premium gin in the world, notching up a compound annual growth rate (CAGR) of 34% from 2011-2015, according to IWSR figures.
Bulldog is now the ‘fastest growing’ premium gin brand in the worldCurrent figures from the brand show that 113,000 nine-litre cases were shipped globally in 2015, up 34% year-on-year.
This figure has doubled in just two years, up from 61,900 cases in 2013.
Anshuman Vohra, founder and CEO of Bulldog Gin, said: “This is a compliment for our entire team which through commitment and passion has catapulted what was once nothing more than a dream to a position of leadership in an extraordinarily competitive category.”
Gruppo Campari took on the distribution rights for Bulldog Gin in 2013. As part of the agreement it has the opportunity to fully acquire the brand in full in 2019 if certain targets are met.