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Cellar Trends launches Rebel Yell cocktail comp
To celebrate Rebel Yell Bourbon’s relaunch in the UK, distributor Cellar Trends has launched a new cocktail competition titled ‘Rebel Your Cocktail’.
Rebel Yell Bourbon recently relaunched in the UK
Intended to inspire a new generation of cocktails, the competition challenges bartenders to “create a premium cocktail with a rebel spirit that dares to take a fresh look away from typical mainstream Bourbon and dark spirits cocktails”.
The winning bartender will be rewarded with a VIP trip to the Kentucky Bourbon Festival with Rebel Yell US brand owners and Cellar Trends.
Runners-up will receive a bottle from the Rebel Yell limited edition series, which is not sold in the UK.
Caroline Pihoue, brand manager for Rebel Yell at Cellar Trends, said: “The new competition encourages bartenders to break from convention and bypass the norm of classic whiskey mixes. We very much look forward to judging some adventurous creations based on either Rebel Yell Small Batch Rye or Kentucky Straight Bourbon. Judges will look for cocktails with attitude and soul; cocktails that will really appeal to Bourbon lovers seeking a whole new taste experience.”
Bartenders across London will compete in several heats, leading to the grand final on 22 August. More information is available at www.rebelyellbourbon.com