Glenmorangie unveils ‘first’ whisky sunglasses

1st March, 2016 by Melita Kiely

Glenmorangie has partnered with British sunglasses company Finlay & Co. to create the “world’s first” whisky sunglasses created from ex-casks.

Glenmorangie-Finlay-and-Co.-Whisky-sunglasses

Glenmorangie and Finlay & Co. have launched the “world’s first” whisky sunglasses made from ex-whisky casks

The collaboration celebrates the Scotch whisky brand’s “pioneering approach” to cask and wood management with the wooden-framed sunglasses.

Finlay & Co. uses a 16-step system to create each pair of sunglasses by hand, fitting with Glenmorangie’s 16 Men of Tain – the highland whisky makers who have passed the secrets of Glenmorangie whisky-making from generation to generation.

Each pair of sunglasses has been made to display the cask’s grain and natural finish, and will be individually numbered. Buyers will also have the option to personally engrave their pair of glasses when purchasing.

“This is a wonderful collaboration between two brands with a deep connection to wood and who share a similar ethos of being unnecessarily well made,” said Dr Bill Lumsden, Glenmorangie’s director of distilling and whisky creation.

“Time, care and respect for the wood used in our casks, as well as the fact that we only use our casks twice gives Glenmorangie Original its unique character.

“We are delighted to celebrate our own ethos of craftsmanship with a British company which thinks the same way we do by creating these memorable sunglasses.”

The Glenmorangie and Finlay & Co. Sunglasses go on sale from today, 1 March, and have an RRP of £300.

Glenmorangie-Pop-up

The Glenmorangie pop-up bar is returning to 15 Bateman Street, Soho, from 3-12 March

The partnership will be officially launched this evening at The Glenmorangie ‘Beyond the Cask’ Pop-up Bar at 15 Bateman Street, Soho, London, which will remain open from 3-12 March, between 5pm-11.30pm, excluding Sunday 6 March.

Guests will be able to enjoy some “unique and exclusive whiskies”, as well as a selection of cocktails.

David Lochhead, managing director of Finlay & Co., commented: “The appreciation of wood is really central both to Finlay & Co. and to Glenmorangie.

“For this collaboration we were excited to give each cask a new step in its story.

“There is a real beauty to the American oak that Glenmorangie use for their casks.

“It’s a thrill to strip this wood down and reveal the unique grain on every individual pair.”

Leave a Reply

If that's interesting, how about these?

Billy Walker to leave BenRiach

Brown-Forman has confirmed Billy Walker will step down from his role at the more...

Whisky expert Dr Jim Swan dies

Renowned whisky consultant Dr Jim Swan, who formed part of the team pioneering more...

Scientists create 'brandy' in three days

Researchers in Spain have produced a grape spirit with the characteristics of more...

Scotch auction market hails ‘exceptional' 2016

Scotch whisky volume and value sales at auction reached record levels in 2016, more...

Don Q releases spiced rum variant

Puerto Rican-rum brand Don Q has finally released its anticipated Oak Barrel more...

Old Pulteney unveils Viking Line exclusive whisky

Wick-based distillery Old Pulteney has launched its first travel retail more...

Teeling launches Volume III in The Revival range

The Teeling Whiskey Company has unveiled the third release in The Revival more...

Bonhams hosts first online-only whisky auction

Bonhams is to launch its first online-only whisky auction in Hong Kong more...

Fernet-Branca: A brand history

Fernet-Branca began life in an apothecary jar before becoming a long-time more...

Wemyss releases 2017 single cask batch

Edinburgh-based independent bottler Wemyss Malts has released its latest batch more...

Berry Bros adds second Glenrothes Vintage 1988

Berry Bros & Rudd-owned Scotch whisky brand The Glenrothes has launched a more...

Scotch records 'best year' for exports since 2013

Scotch whisky exports have increased by both volume and value for the first more...

SMWS redesigns bottles for first time in a decade

The Scotch Malt Whisky Society has revamped its famous green bottle design for more...

The Macallan unveils Taiwan boutique exclusive

Edrington-owned single malt Scotch whisky the Macallan has unveiled the first more...

John Walker & Sons Private Collection gets 2017 edition

Diageo has released the 2017 edition of its high-end John Walker & Sons Private more...

Barrie moves from Bowmore to BenRiach

Rachel Barrie, master blender at Beam Suntory division Morrison Bowmore more...

Top 10 most investible Scotch brands of 2016

As Scotch whisky's value sales continue to soar, we round up the 10 more...

Catoctin intros 'first' post-Prohibition rye

Virginia-based Catoctin Creek Distilling Company has produced a private label more...

The Dubliner 10 Year Old lands in US

Quintessential Brands has launched The Dubliner 10 Year Old, the newest more...

Top 10 most collectible Scotch brands of 2016

Sellers are becoming "more confident" in placing high value bottles at auction, more...