Glenmorangie unveils ‘first’ whisky sunglasses1st March, 2016 by Melita Kiely
Glenmorangie has partnered with British sunglasses company Finlay & Co. to create the “world’s first” whisky sunglasses created from ex-casks.
The collaboration celebrates the Scotch whisky brand’s “pioneering approach” to cask and wood management with the wooden-framed sunglasses.
Finlay & Co. uses a 16-step system to create each pair of sunglasses by hand, fitting with Glenmorangie’s 16 Men of Tain – the highland whisky makers who have passed the secrets of Glenmorangie whisky-making from generation to generation.
Each pair of sunglasses has been made to display the cask’s grain and natural finish, and will be individually numbered. Buyers will also have the option to personally engrave their pair of glasses when purchasing.
“This is a wonderful collaboration between two brands with a deep connection to wood and who share a similar ethos of being unnecessarily well made,” said Dr Bill Lumsden, Glenmorangie’s director of distilling and whisky creation.
“Time, care and respect for the wood used in our casks, as well as the fact that we only use our casks twice gives Glenmorangie Original its unique character.
“We are delighted to celebrate our own ethos of craftsmanship with a British company which thinks the same way we do by creating these memorable sunglasses.”
The Glenmorangie and Finlay & Co. Sunglasses go on sale from today, 1 March, and have an RRP of £300.
The partnership will be officially launched this evening at The Glenmorangie ‘Beyond the Cask’ Pop-up Bar at 15 Bateman Street, Soho, London, which will remain open from 3-12 March, between 5pm-11.30pm, excluding Sunday 6 March.
Guests will be able to enjoy some “unique and exclusive whiskies”, as well as a selection of cocktails.
David Lochhead, managing director of Finlay & Co., commented: “The appreciation of wood is really central both to Finlay & Co. and to Glenmorangie.
“For this collaboration we were excited to give each cask a new step in its story.
“There is a real beauty to the American oak that Glenmorangie use for their casks.
“It’s a thrill to strip this wood down and reveal the unique grain on every individual pair.”