Svedka Vodka adds Cumber Lime flavour

Constellation Brands has extended its flavoured Svedka Vodka range with the launch of a Cumber Lime bottling.

Said to have a “crisp, refreshing” flavour, Svedka Cucumber Lime “builds on momentum” within the food and beverage category for “refreshing, bright flavours”.

It also appeals to trends within Asian and Mexican cuisine, says Constellation.

“Svedka continues its leadership within the flavored vodka category, and the launch of Svedka Cucumber Lime further elevates our portfolio by introducing an in-demand flavor profile ahead of the curve,” said Diana Pawlik, Svedka Vodka’s vice president of marketing.

“Svedka Cucumber Lime addresses consumers’ thirst for cool, crisp, and refreshing tastes.”

The variant will be available across the US from the beginning of February 2016 at an RRP of US$16.99 for a one-litre bottle.