William Grant to sponsor Rugby World Cup

William Grant & Sons has been named as the official spirits and Champagne provider of the Rugby World Cup this year.

The partnership will give the company’s premium brands exclusive pouring rights at all stadiums

The partnership will give the company’s premium brands such as Glenfiddich, Hendrick’s, Sailor Jerry and Zubrowka exclusive pouring rights at all Rugby World Cup 2015 stadiums.

Throughout the tournament, which runs between September and October, William Grant & Sons’ brands will host a range of activities designed to engage fans – offering some the opportunity to attend matches.

Gary Keogh, marketing director of William Grant & Sons UK, said: “We are incredibly excited about our association with Rugby World Cup 2015.

“This Tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.”

This partnership allows William Grant & Sons the opportunity to reach a wide audience in what looks to be the biggest and most viewed Rugby World Cup to date.

World Rugby chief executive Brett Gosper said: “We are delighted to welcome another brand sector leader to the international family of Rugby World Cup 2015 commercial partners.

“The appointment of a company with strong values and globally-renowned brands as Official Spirits and Champagne Provider further underscores the prestige of our showcase event.

“With 78 days to go, we are confident that England 2015 will be a wonderful and truly global celebration of rugby and friendship and we look forward to welcoming the world to Rugby World Cup 2015.”

Last year, The Grant Gordon whisky family, which owns William Grant & Sons, topped the list of the richest people living in Scotland.