Johnnie Walker creates whisky moustache wax

7th July, 2015 by Annie Hayes

Johnnie Walker Red Label has released a range of moustache waxes designed to complement the flavour of its “Johnnie and Ginger” serve.

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Each wax has been designed to specifically compliment the Johnnie and Ginger serve

Connoisseurs will be able to choose from three bold blends – Piperine Pepper, Citrus Essence or Ginger Root – which provide scents that linger beneath the nostrils, and “intensify the flavour of the serve” with every sip.

Each wax has been designed to specifically complement the Johnnie and Ginger serve: Johnnie Walker Red Label whisky, ginger ale and a wedge of lime.

Oscar Ocaña, brand director of Johnnie Walker, said: “The Boldest Wax is designed to specifically enhance the flavour of a Johnnie & Ginger, and give men the chance to maintain their style on the go.

“John Walker was a proud moustache wearer himself – and as someone who could appreciate a classic when combined with something bold and new – we’re sure he’d have sniffed out a moustache wax that enhances the flavour of a Johnnie & Ginger as a great idea.”

The pocket-size wax collection, which is mixed by hand using 100% natural beeswax, is now available exclusively at Huckle The Barber in East London.

Head barber Chris Ward, from Huckle the Barber, said: “In the last few years the number of men who request that I leave their ‘tash when shaving them has grown massively.

“The Boldest Wax is a great accessory for them – they’ll love how it enhances the flavour of a Johnnie and Ginger in a really unique way – and also that they can keep control of their style on the go, so they can keep looking bold all night long.”

The waxes are priced at £7.99 each, or £20 for the full set, while stocks last.

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