Jägermeister acquires US importer Sidney Frank

24th June, 2015 by Amy Hopkins

German herbal liqueur producer Mast-Jägermeister has acquired its US importer, the Sidney Frank Importing Company, for an undisclosed sum.

Jagermeister

Mast-Jägermeister has acquired the Sidney Frank Importing Company, its US importer for the past four decades

Sidney Frank first started to market Jägermeister in the US in 1974, and has been credited with helping steer the brand to prominence in the market.

“Our companies have been working in a trusted partnership for more than four decades,” said Michael Volke, member of Mast-Jägermeister’s executive board.

“Together we have successfully built Jägermeister to be the top selling liqueur and an iconic brand personality in the US market.

“As we think about the future, acquiring SFIC is a logical next step in our long-term strategy in the US market and creates the framework for the next exciting chapter of the Jägermeister brand.”

Both Mast-Jägermeister and Sidney Frank are privately held companies, and so have not disclosed the terms of the acquisition deal, which is expected to be completed within 30 to 60 days.

“It’s been a true honour and privilege to have been so closely associated with Mast-Jägermeister and the fabulous Jägermeister brand,” said John Frank, vice chairman of Sidney Frank Importing Company.

“We are confident this move will be a win for our employees, our customers, our consumers and their world-renowned spirits brand.”

Jägermeister has recently attempted to battle challenges in its key US market, where aggressive pricing and changing consumer trends led to an overall 5.6% sales decline for the brand in 2014, with a its new 56 Parts. Best as One” campaign.

In 2013, the company established its first foreign distribution subsidiary with the opening of a brand in the UK – Jägermeister’s third largest market after Germany and the US.

It will now handle all of Sidney Frank’s distribution contracts, which include actor George Clooney’s Casamigo’s Tequila brand and Monkey 47 Gin.

Leave a Reply

If that's interesting, how about these?

Pernod drives Absolut Elyx focus in US

As Pernod Ricard attempts to claw back growth for Absolut vodka, the group has more...

Penny Blue launches first VSOP Mauritian rum

Mauritian rum Penny Blue has released its first VSOP expression exclusively in more...

Ballantine’s Brasil touches down in Asia

Ahead of the Rio Olympics this summer, Pernod Ricard Travel Retail Asia has more...

Redsmith brings distilling back to Nottinghamshire

Nottinghamshire’s first gin distillery to open in more than 100 years – more...

Top 5 bars in... Toronto

The diversity of Canada’s biggest city is mirrored in its variety of more...

Altia and Walsh Whiskey ink supply partnership

Walsh Whiskey Distillery has secured its first partnership agreement since the more...

The week in pictures

Elephant charity collaborations, Chelsea Flower Show celebrations and a more...

Stock Spirits loses battle against shareholder

Stock Spirits’ largest shareholder has claimed victory against the Central more...

St-Rémy marks 130 years with XO pack design

Rémy Cointreau-owned brandy St-Rémy is celebrating its 130th anniversary this more...

Botran Rum: a brand history

As Botran Rum celebrates its 75th anniversary, SB discovers the family more...

Givinity launches Raspberry Gin Liqueur

Super-premium British gin brand Givinity has extended its portfolio with the more...

Daffy's releases racing special edition gin

British brand Daffy’s Gin has released a limited edition bottle design more...

Conviviality celebrates 137% sales increase

Conviviality Retail has hailed a “transformational year” as sales soared more...

Major US distributor charged with smuggling

Republic National Distributing Company – the second largest drinks more...

DFS Cocktail Festival in pictures

DFS Group is marking the first anniversary of its Wines and Spirits Duplex more...

Top 5 bars in... Copenhagen

Cheap rents and readily available licences in Denmark’s capital city are more...

A drink with... Per Even Allaire, Hine Cognac

Thomas Hine & Co’s brand ambassador and sales manager speaks to us about the more...

Double-digit sales growth for United Spirits

India’s United Spirits has reported net sales growth of 13% in 2015/16 more...

Asia to drive beverage consumption over 5 years

Asia will claim two-thirds of the world's incremental beverage consumption by more...

Beam Suntory names CFO amid new structure

Beam Suntory has named John Owen as its new chief financial officer at the same more...