Quintessential hires Monarq as exclusive importer

Quintessential Brands has appointed Monarq Group as its exclusive importer, regional distributor and marketer in Latin America, Caribbean and US duty free channels.

Monarq will also act as importer, regional distributor and marketer in domestic Latin America and Caribbean markets.

The new partnership will see Monarq look after Quintessential’s brands, including Greenall’s The Original London Dry Gin, Bloom Gin, Opihr Oriental Spiced Gin, Berkeley Square London Dry Gin and Alizé.

However, Alizé will be excluded from the Caribbean domestic markets as the brand is part of an existing agreement with Kobrand USA.

“We are delighted to form this exciting new partnership with Monarq regarding the launch and roll out of our London Dry Gin brands and Alizé in Latin America plus USA Duty Free,” commented William Ovens, international commercial director of Quintessential Brands.

“Given the importance of the territory and its duty free channels for any gin or liqueur brand, and the development of countries like Mexico and Brazil, we took our time selecting our partner.

“We are confident we have found a like-minded company to take advantage of the opportunity to develop our brands, which are enjoying rapid growth across all key global spirits markets.

“We look forward to working with the Monarq team and getting our brands in the bars and on the shelves in the region.”

Robert de Monchy, founder and managing director of Monarq Group, described the new partnership as “a great addition to our portfolio of leading premium independent alcoholic beverage brands”.

“Both the wonderfully unique London Dry Gins and Alizé coincide perfectly well with our philosophy of bringing innovation to the Americas,” he added.

“We look forward to working together with the Quintessential Brands team and achieving our mutual expectations.”