UV Vodka launches new flavour variant
Phillips Distilling Company has expanded its UV Vodka line with the release of UV Ruby Red Grapefruit in the US.
UV Vodka Ruby Red Grapefruit is now available to purchase in the USThe new expression has been distilled four times to create “premium quality and taste”, and is said to offer aromas of grapefruit with a “tangy, smooth finish” on the palate perfect for sipping or mixing.
“UV has always delivered innovative flavours that resonate with consumers,” commented Jason Connelly, Phillips vice president of sales.
“Ruby Red Grapefruit is the next great offering that kick starts any cocktail and every occasion.”
More than 20 different flavours now comprise the UV Vodka portfolio, including UV Salty Caramel Apple, UV Salty Watermelon, UV Chocolate Cake and UV Sriracha – the world’s only only sriracha flavoured vodka.
UV Ruby Red Grapefruit is available now nationwide in selected liquor stores and grocery stores – as well as restaurants and bars – in one litre, 750ml or 50ml bottles at an RRP of US$12.99, US$11.99 and US$0.99 respectively.
In January this year, United State Distilled Producers, owner of UV Vodka, appointed a former Diageo executive as its new CEO.
