Jim Beam to release Bourbon ‘infused’ with Scotch whisky

31st October, 2014 by Becky Paskin

Beam Suntory has blended Bourbon with Scotch whisky to create a new hybrid whisky offer named Jim Beam Kentucky Dram.

Jim-Beam-Kentucky-Dram

Jim Beam Kentucky Dram, a Bourbon “infused with Scotch” will be rolled out next summer

The new innovation from the US whisky group will be released as a travel retail exclusive come June 2015.

Jim Beam Kentucky Dram is described as a “premium Bourbon infused with Highland Scotch whisky”, which is bottled at 40% abv in one-litre bottles.

It is thought Kentucky Dram is the first product to combine Bourbon and Scotch whisky, and arrives after a string of hybrid spirit launches in recent months, including Grey Goose VX, Jinzu, Absolut Tune, Saar Gin and The One whisky.

Mariska van Beukering, marketing manager for Maxxium Travel Retail, told The Spirits Business: “Jim Beam Kentucky Dram is a premium Bourbon based on the legends which inspired Jacob Beam. This is the first of a new range, so each year we look forward to introducing something related to the legends that Jim Beam was created with.

“It’s all about trading up,” she added. “We have the Jim Beam Signature Craft as the premium one in the range and Kentucky Dram will just build on that.”

While Van Beukering couldn’t disclose the level of Scotch in the product, she remarked: “The Scotch definitely comes out in the taste”.

The expression will be rolled out through Beam Suntory’s bolstered travel retail arm, which will separate from Maxxium Travel Retail in Europe come 1 April.

“We see growth for Jim Beam being tremendous with the line extensions we have for the flavours, which are building on the brand more and more. We see now consumers are moving now into something authentic, a little bit different.”

It will be presented in a unique gift box with the neck of the bottle poking out the top.

Jim Beam Kentucky Dram will retail for E34.99.

 

Leave a Reply

If that's interesting, how about these?

SWA: UK needs 'ambitious' new free trade deals

Scotch Whisky Association chief executive David Frost has met with the more...

BenRiach and GlenDronach expand ranges

The BenRiach Distillery Company, recently acquired by Brown-Forman, has more...

Pilot flies 1,000 miles for favourite whisky

Whisky fan Charles Patter flew a 1,000-mile round trip to pick up a £33 bottle more...

Amarula intros virtual reality concept

Distell-owned, South Africa-made liqueur brand Amarula has launched an more...

R&B unveils Scotch crafted from historic recipes

R&B Distillers is readying to introduce The Tweeddale: The Last Centennial – more...

Beam Suntory launches 10YO Bowmore in TR

Beam Suntory Global Travel Retail (GTR) is following up its acclaimed Devil's more...

Douglas Laing releases Timorous Beastie 40yo

Douglas Laing & Co has expanded its Highland blended malt range Timorous more...

Distillery to unveil 'first' post-Prohibition Florida Bourbon

St. Augustine Distillery has announced the release date for its Florida Double more...

Pernod Ricard unveils The Glenlivet Space

Pernod Ricard Travel Retail Asia has launched a pop-up experiential retail more...

Strathearn Distillery to auction first whiskies

Perthshire-based Strathearn Distillery, one of the smallest distilleries in more...

Tomatin releases cask maturation trio

Highland Scotch malt whisky distillery Tomatin has launched a collection of more...

Travel retail spirits sales sink 4.2% in 2015

Total spirits sales in the global travel retail channel fell 4.2% in value and more...

BeringIce vodka partners with Goodwood

Swiss vodka brand Beringice has partnered with the Qatar Goodwood Festival to more...

Pernod Ricard sets sail with interactive store

Pernod Ricard Travel Retail EMEA has partnered with Harding Retail to launch more...

Maxxium introduces Maker's Mark 46 to the UK

Maxxium UK has extended its Bourbon offering with the launch of Maker's Mark more...

Rebel Yell crowns inaugural London winner

Thom Solberg of Black Rock bar in Shoreditch has won Bourbon brand Rebel more...

Writers Tears debuts single malt

Walsh Whiskey Distillery has released Writers Tears Red Head Single Malt, a more...

Top 10 unusual whisky cask finishes

From herring barrels to maple syrup containers, SB has sorted through more...

Top 10 whiskies with strange backstories

Mythical beasts, beloved pets and bacon-flavoured cocktails are just a few of more...

Żubrówka unveils 'modern' bottle design

Roust Group has created a new bottle design for its bison grass vodka brand more...