Jim Beam to release Bourbon ‘infused’ with Scotch whisky

31st October, 2014 by Becky Paskin

Beam Suntory has blended Bourbon with Scotch whisky to create a new hybrid whisky offer named Jim Beam Kentucky Dram.

Jim-Beam-Kentucky-Dram

Jim Beam Kentucky Dram, a Bourbon “infused with Scotch” will be rolled out next summer

The new innovation from the US whisky group will be released as a travel retail exclusive come June 2015.

Jim Beam Kentucky Dram is described as a “premium Bourbon infused with Highland Scotch whisky”, which is bottled at 40% abv in one-litre bottles.

It is thought Kentucky Dram is the first product to combine Bourbon and Scotch whisky, and arrives after a string of hybrid spirit launches in recent months, including Grey Goose VX, Jinzu, Absolut Tune, Saar Gin and The One whisky.

Mariska van Beukering, marketing manager for Maxxium Travel Retail, told The Spirits Business: “Jim Beam Kentucky Dram is a premium Bourbon based on the legends which inspired Jacob Beam. This is the first of a new range, so each year we look forward to introducing something related to the legends that Jim Beam was created with.

“It’s all about trading up,” she added. “We have the Jim Beam Signature Craft as the premium one in the range and Kentucky Dram will just build on that.”

While Van Beukering couldn’t disclose the level of Scotch in the product, she remarked: “The Scotch definitely comes out in the taste”.

The expression will be rolled out through Beam Suntory’s bolstered travel retail arm, which will separate from Maxxium Travel Retail in Europe come 1 April.

“We see growth for Jim Beam being tremendous with the line extensions we have for the flavours, which are building on the brand more and more. We see now consumers are moving now into something authentic, a little bit different.”

It will be presented in a unique gift box with the neck of the bottle poking out the top.

Jim Beam Kentucky Dram will retail for E34.99.

 

Leave a Reply

If that's interesting, how about these?

Macallan unveils Rare Cask Black MOP edition

Edrington Global Travel Retail (GTR) has released a Macallan Rare Cask Black more...

Beam Suntory eyes malts 'opportunity' in India

Beam Suntory has expanded its presence in India by launching two of its peated more...

Diageo settles Stitzel-Weller trademark lawsuit

Diageo North America has settled a trademark lawsuit with a US-based spirits more...

Teeling debuts 26yo single malt at Dublin Airport

Teeling Whiskey Company has launched a 26-year-old single malt in its limited more...

Heaven Hill expands maturation capacity

Bourbon producer Heaven Hill has expanded its operations with the opening of a more...

Travel retail in focus: Rum

As rum brands large and small continue to push for premiumisation, SB questions more...

Woodford Reserve Bourbon redesigns range

Brown-Forman has unveiled new packaging designs for its Woodford Reserve family more...

Whitley Neill unveils 'UK's first' quince gin

Halewood Wines & Spirits has expanded its Whitley Neill portfolio with the more...

Top 10 marketing campaigns in November 2016

Scotch whisky brand Bell’s recruited The IT Crowd actor Matt Berry for a more...

Karuizawa: A brand history

Japanese whisky distillery Karuizawa is spearheading the upper echelons of the more...

NYC distillery releases 'world's only' peated Bourbon

The oldest operating whiskey distillery in New York City, Kings County, has more...

Rémy ‘breaks category boundaries’ at Schiphol

Rémy Cointreau Global Travel Retail has partnered with Amsterdam Schiphol more...

Grey Goose shines at Suvarnabhumi Airport

Bacardi Global Travel Retail (GTR) has brought the spirit of Christmas to more...

Unusual booze-filled Christmas gifts

Wondering what to buy for the eccentric spirits lover in your life this more...

KDA names first social responsibility head

Non-profit trade group the Kentucky Distillers' Association has appointed its more...

Dewar’s brings 12 aged Scotches to Schiphol

Bacardi Global Travel Retail is running its John Dewar & Sons Fine Whisky more...

Benromach launches 42yo single malt in UK

Gordon & MacPhail has launched a limited edition bottling of its Benromach more...

Plans tabled for Highland whisky distillery

Proposals have been submitted to transform an old farm site into a Scotch more...

Old Pulteney unveils second 35yo edition

Wick-based distillery Old Pulteney has announced a second release of its more...

London Essence Company debuts distilled mixers

The London Essence Company has unveiled a series of distilled low-sugar mixers, more...