Disaronno partners with Versace for new bottle
By Amy HopkinsDisaronno liqueur has paired-up with luxury fashion house Versace to launch a new limited edition bottle design.
Disaronno has unveiled its new bottle designed in collaboration with VersaceInspired by the Versace Home Collection, the new design features a light blue background with a white and gold motif design and targets the gifting market.
Last year, Disaronno, owned by Illva Saronno and distributed by William Grant & Sons in the UK, launched a limited edition bottle design in partnership with another Italian fashion house, Moschino.
“For the second year running we are proud to be partnering with another of the world’s finest Italian fashion houses,”
“To be able to include Moschino and Versace amongst our list of collaborators is a real honour and a testament to Disaronno’s position as the world’s favourite Italian liqueur.”
Part of the proceeds of the limited edition will be donated to Fashion 4 Development, a global campaign that is sponsored by the United Nations and uses fashion to tackle issues in the developing world.
The new edition will be available from early this month at an RRP of £15.