Stolichnaya vodka rolls out unique marketing campaign

Stolichnaya Vodka has made a departure from its Stoli The Original marketing campaign, with the launch of new “multi-million” advertising strategy, THE Vodka.

The new 360^o marketing campaign launches today in global markets, including the US where activations will be focused on the major cities of New York, Los Angeles, Miami, Chicago and Boston.

Designed by Richmond-based The Martin Agency, the campaign seeks to separate Stoli from “an industry flooded with the superficiality of over-designed bottles and over-idealised lifestyles”.

Creative executions, including a series of animated videos made by graphic novelist Andrew Rae, will highlight the difference between being unique versus being part of a crowd.

It will also focus on Stoli’s pioneering attitude, having been the first vodka brand in space, and one of the first to introduce flavoured vodka.

“THE Vodka campaign firmly supports Stoli’s commitment to stay true to our longstanding heritage and unwavering focus on what is the most important—the spirit inside the iconic Stoli bottle,” said Lori Tieszen, CMO of Stoli Group USA. “This campaign represents what people crave from their vodka: something authentic; something bold; something real.”