Beckham attends Haig Club Singapore launch

Football superstar David Beckham travelled to Singapore’s Changi Airport yesterday to support the launch of his Haig Club whisky brand.

Haig Club, a single grain no-age-statement Scotch whisky, was launched by UK drinks giant Diageo, David Beckham, and American Idol creator Simon Fuller in April this year.

The whisky is now exclusively available in duty free at Changi Airport for one month before rolling out to other travel retail markets.

As part of the launch, Haig Club advertisements featuring David Beckham were also unveiled to the public for the first time.

The product is created from liquid sourced from the Cameronbridge Distillery and is comprised of a variety of aged whisky from three types of cask: first-fill, rejuvenated and refill Bourbon barrels.

Beckham, who is now retired from football, said: “The House of Haig has a rich history and I’m proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years.

“Working closely with Diageo, we look forward to collaborating on Haig Club, valuing and treasuring the Haig traditions while reinventing this whisky for years to come.”

Haig Club, which also launched in London’s Selfridges in July, is bottled at 40% abv and carries an RRP of £40.