William Grant unveils Three Barrels Honey

William Grant & Sons UK has unveiled Three Barrels Honey – a new honey-flavoured brandy that will launch in the UK next week.

Revealed for the first time at the First Drinks 2014 Market Report on Thursday, Three Barrels Honey is set to go on sale in the UK from Monday 14 July, and will be available exclusively in Morrisons supermarkets nationwide.

The new expression is described as a “fine blend” of Three Barrels VSOP with “natural honey flavouring”.

Bottled at 30% abv, Three Barrels Honey will be sold in 700ml bottles.

“Three barrels honey will offer something new and exciting for our customers,” said Gary Keogh, marketing director of William Grant & Sons. “It will appeal to non-category drinkers.”

The Spirits Business understands that if Three Barrels Honey proves successful, more flavours will be launched next year.