Absolut to launch limited edition in India

Pernod Ricard plans to launch a limited edition of its vodka brand Absolut in India.

Pernod Ricard has said it will launch a limited edition of Absolut vodka in India

The Absolut limited editions have until now been launched principally in the mature vodka markets of the Americas and Europe, but will now also be released in India, the company said in a statement as reported by The India Times.

“This initiative will put India in the global vodka map with the other leading markets,” it added.

Artists and creative individuals are also being given the opportunity to design the Absolut India limited edition bottle as part of a campaign in partnership with Talenthouse India.

“The brief its to create an India-themed, India-inspired design and adapt what they love about India and what they think represents India into a fresh, creative design,” the company said.

Those interested in entering have until 6 August to submit their designers and the winners will be announced on 20 August.

The winning design will be featured on the Absolut India limited edition bottles and the winning designer will also receive credit on the bottle plus a cash prize.