Angostura branches out into amaro category
The house of Angostura has entered a new category of spirits for the first time in its 190-year history, with the launch of Amaro di Angostura.
Amaro di Angostura will be launched in the US this autumnThe bitters and rum producer, based in Trinidad, is marking its anniversary with the new new release, set to hit US shelves nationwide in fall 2014.
Created using the Angostura aromatic bitters as a base, Amaro di Angostura combines additional spices and neutral alcohol for a 35% abv liqueur with notes of dark chocolate, cinnamon and liquorice.
Genevieve Jodhan, executive manager of international sales and marketing at Angostura, said: “Angostura aromatic bitters, which serves as the base for Amaro di Angostura, has a devoted following worldwide.
“We know our fans are passionate about trying new things and believe the amaro connoisseur will appreciate that our long-standing history provides the know-how to produce a new amaro that is one-of-a-kind, unmistakably from the House of Angostura.”
As a nod to its best-selling bitters expression, Angostura has borrowed design cues from its bitters for the Amaro di Angostura bottle.
The amaro will be available across the US come autumn 2014 through importer International Beverage Company, with an RRP of $US24.99 for 750ml bottle.
