Italian elderflower liqueur Fiorente arrives in UK

With elderflower the flavour of the moment – particularly with summer arriving – Instil Drinks has launched Fiorente Italian Elderflower Liqueur onto the UK market.

Instil Drinks has high hopes of tapping into the UK aperitivo market with Fiorente Italian elderflower liqueur

Produced from Italian elderflowers, mint leaves and lemon peel at the family-owned Francoli Distillery in Piedmont, Fiorente is designed to “make the perfect aperitivo”, riding the recent growth of Prosecco sales and the popularity of elderflower.

Instil Drinks claims the launch will “make the aperitivo category boom”.

At 20% abv, Fiorente is described as having a vibrant colour and floral flavour. It is available in the UK through Instil Drinks at an RRP of £18.50 for 700ml, with a 500ml version available in the near future.