World’s largest whisky markets

2nd April, 2014 by Amy Hopkins

From established single malt Scotch to craft Bourbon and emerging Irish brands, the entire whisky category continues generate surging global interest.

According to the Distilled Spirits Council’s (Discus) 10th annual market report, whisky sold in the US grew 6.2% to 52.7 million cases.

We countdown the world’s largest whisky markets, based on Euromonitor data from 2102

The category is stronger than ever, with a host of new distilleries popping up to cut themselves a slice of the profit pie, while at the same time fuelling innovation.

Yet demand has been so strong in recent years, that numerous producers have admitted a shortage of stocks. While Bourbon distilleries have turned to a number of tactics to stretch supply, Scotch and Irish brands have utilised a number of innovative marketing techniques to turn attention away from age statement.

Despite this, traditional heartlands and mega-brands in Scotland, Ireland, Kentucky and Tennessee continue to reap rewards, while Canadian, Japanese and Australian brands are hot on their heels.

Based on Euromonitor’s findings of how many litres of whisky were purchased across the globe in 2012, we count down five of the world’s largest whisky markets.

The figures account for volume sales of single malt Scotch, blended Scotch, Bourbon and other US whiskey, Canadian whisky, Irish whiskey, Japanese whisky and “other” whisky (such as Indian or Australian)

The Spirits Business also recently compiled lists of the world’s largest markets for brandyrumTequila and mezcalvodka and gin.

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